# The Most Valuable Asset You Own Is Becoming InvisibleInside a packed auditorium at the Asian Development Bank, Joseph Plazo opened with a statement that immediately challenged conventional career wisdom."For most of modern history, expertise alone was often enough."Then he
Inside the Asian Development Bank: Why Personal Branding Matters More Than Ever in the Age of AI
# The Most Valuable Asset You Own Is Becoming InvisibleInside a packed auditorium at the Asian Development Bank, Joseph Plazo opened with a statement that immediately challenged conventional career wisdom."Knowledge used to be one of the strongest competitive advantages available."